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Jun 20
Varrow Private Customer Community – Social interaction for Varrow Customers
We are creating a private Yammer community to allow Varrow employees and Varrow customers to converse in a private twitter-like community. This will allow all community members to support each other with technical issues or give them a trusted outlet for techie things or business things they may want to share or need help with. Varrow employees and Varrow customers tend to be people passionate about technology and passionate about growing their technical network. But they are also busy people that don’t necessarily want more emails in their inbox and they don’t necessarily have a great way to find all the right people to follow on Twitter. I think Yammer private communities could be one answer to solving this challenge. Let’s give it a try.

If you are a Varrow customer and interested in joining the community, please send me an email to jcookATvarrow.com. In addition to Varrow employees, this community will include CIO’s, IT Directors, Storage Admins, Network Admins, Backup Admins, Desktop Virtualization Admins, Server Virtualization Admins and lots of other great people around the Carolinas and surrounding areas that are passionate about Cloud, Virtualization, Storage, Disaster Recovery, Backup, etc. Again, send me an email if you are a Varrow customer and I’ll send you an invite. We are taking advantage of the new Yammer communities feature.

Varrow employees have been using Yammer for internal communications since late 2009. This helps reduce email clutter and also helps us stay in closer touch with each other and it just has a good vibe to it. Yammer is kind of like Twitter but for intra-company communication only. In 2010, Yammer added the ability to create secure communities that would allow for communication between companies and groups. Since reading Tribal Leadership, I have become extremely interested in strengthening our internal Varrow tribal relationships but also extending the concept to the larger tribe (including all of our vendors and customers). I’m really excited about this as our tribe has grown to include a lot of other great tribes but there hasn’t been an easy way for us to all communicate with each other and get to know each other better and share what is going on.

Twitter is awesome but sometimes there are things I don’t want to post out to the whole world but I would like to send out to all of our customers. Thus Yammer communities are a perfect fit. And I think some of our customers could learn a lot from each other and I would love for them to start building relationships with each other. It also allows us to get feedback from customers in a group setting where everyone can see everyone else’s feedback.

If this community takes off, I think a lot of good things can come out of it. Let’s give it a shot.

There are Yammer clients for iPhone,iPad,android,Mac and PC. We hope also that you may find yammer useful for internal communications inside your company. One bummer is that you can’t post to both yammer internal and yammer communities simultaneously, but that is for security purposes. I guess if you do want to post to both, just copy and paste.

If you are a Varrow customer and interested in joining the community, please email me jcookATvarrow.com

Thank you for your business and looking forward to seeing you in our community. Thank you again for your business and thank you for helping us make Varrow better.

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