The number of companies in The Business Journal’s Social Madness contest has narrowed down to 12. Vote here.

And then there were 12.

The Business Journal’s Social Madness tournament has entered its next phase of competition, with the top four competitors in each category continuing to compete in the second bracket round.

In the small company category, Varrow is facing off with Smith Phillips Building Supply   . The winner of that match will compete against either Stir Creative Group, Inc. or Chicks, Chat and Change, depending on who wins that face-off.

In the medium company category, Shop.com faces Hatch Early Learning, while Darryl’s Wood Fired Grill is competing against Old Salem Museum & Garden.

In the large company category, Remington Arms Company, Inc.    is up againstTruliant Federal Credit Union    andLowes Foods    is paired against Market America    .

The four companies in each category will be whittled down to two on July 2. Scores are tallied through a combination of voting online as well as the number of new connections on Facebook, Twitter and LinkedIn.